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The Brand Experience Creates World's First Video Globe



As part of its overall strategic communications consulting for Lockheed Martin’s new Global Vision Center in the Washington, D.C. area, The Brand Experience conceived and produced the world’s first Video Globe featuring seven 4,000 pixel continental video arrays across 51 monitors. At 9 feet in diameter and requiring 1.5 miles of cabling, it was both a creative and engineering challenge. Most important, it completely immerses visitors in Lockheed Martin’s global brand. Lockheed Martin is a global security company that employs about 140,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services.
A few facts...

Size: 9 feet in diameter
Weight: 1 ton
Construction: The Video Globe’s structure is made of steel and required 760 individual welds and 1.5 miles of video, audio and lighting cabling. Every cable runs inside the globe structure exposing virtually no cables to the human eye.
Video Monitors: 51 custom designed Boland monitors ranging in size from 8.4 to 26 inches in size. Each of the 51 monitors is IP addressable, giving full control of the Video Globe from a single PC. The monitors are arranged in a modified LAT/LON map projection.
A/V Control: 51 channels of exact sync playback allows for perfect video/audio/lighting sync for any of the 354 video files being recalled. The Video Globe, in essence, can play individual videos on all 51 monitors or act as one large spherical video wall. The entire system features fully automated playback from multiple points with time of day start up and shutdown.
Video Software: In execution, each continent is basically treated as one 4k or 4,096 x 2304 pixel video array. Each of the 51 monitors is fed an individual standard definition image, sourced by one of 51 synchronized video servers. There is no processing or stretching of the image as used with conventional video wall processors. Footage was shot and edited in the 4K format, which has 4 times the image area and pixels of a 1080p high-definition image. Animations were also rendered in 4K. In order to attain hemisphere-sized images, the project was edited in one large composition for each hemisphere. The globe contained seven 4K “zones” which allowed video images to be displayed over entire continents without upscaling or stretching. Total pixel dimensions for both hemispheres was approximately 10,000 x 11,000 pixels. By comparison, a 1080p high-definition image’s dimensions are 1920 x 1080 pixels. The globe's video compositions totaled nearly 90 million pixels per frame.
Install Date: November 12, 2009
Team: Creative and Executive Production by The Brand Experience; Architecture by ZB Space Inc.; Design and Fabrication by ID3; Technical Production by Inter-Tain Productions; and Media Production by Sandlot Pictures.

“We knew the video globe was going to be really cool, but it’s turned out to be the centerpiece of our Global Vision Center, setting the ‘WOW’ tone for the entire experience.”

Ann Elise Sauer, Vice President, Federal Relations, Budget and Acquisition Policy
Lockheed Martin Washington Operations

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